Collection Synopsis:
Generation presents Khadija Rahman’s first collection ‘A dot that went for a walk’, as apparent from the title the collection is inspired from artist extraordinaire Paul Klee’s quote ‘the line is a dot that went for a walk’. It is a celebration of movement and form that is the base characteristic of fabric itself.
It explores the way fabric dances along the human form, how it clings, how it drapes and how it falls.
The collection comprises of womenswear, based mainly in cottons with voile bases accented with metallic tissue and velvets. The cuts involve deconstruction of the indigenous silhouette, everything from the kurta, jama, shalwar and even the dupatta comes under the knife and finds new forms. The embellishments involve appliqués, gota work and a reinterpretation of fringing.
The colour palette invigorates memories of a day well spent. Beginning with hues of a limpet shell sky, it incorporates shades of ivory and a muddled cloud grey while gradually transcending into darker territories of the night. Though the palette concludes on a stark note of pitch black it is met with various accents along the way with shades ranging from vibrant to alluring, notes of sunset pink, peach echo, turquoise and snorkel blue hold the balance between the yin and yang.
Designer / Brand Written Profile
Pakistan’s pioneering ready-to-wear women’s clothing brand, Generation was founded in 1983 as the brainchild of the husband-wife duo comprising of Saad and Nosheen Rahman with a vision to cater to the clothing needs of the urban Pakistani woman. The brand is engaged in designing, manufacturing and retailing women’s wear in Pakistan. With stores in Lahore, Karachi, Islamabad, Peshawar and Faisalabad, the clothing range is divided into the following lines; Generation Woman, Generation Formals, Generation Classic, Generation Basic, Generation Cottage, and Generation flo line. Generation also has the distinction of winning two consecutive Lux Style Awards for Best Retail Brand – Pret in 2009 and 2010. In April 2014, the brand made its ramp debut at PFDC Sunsilk Fashion Week’s high-street platform. Generation will also be launching two new stores in 2016.
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