I’m taking a different approach this year. Instead of celebrating Women’s Day as usual, I’m highlighting the failures behind my actions. Embrace the strength found in your struggles.
Often, we share stories of self-pity—about being a single parent, dealing with peer pressure, facing workplace harassment, or experiencing discrimination. It’s time to celebrate ourselves instead of pretending we empower others by hosting events and recognizing women who haven’t acted beyond their circles.
Many women don’t realize that “Accelerate Action” means it’s time to stop making statements like “women empower,” “women supporting women,” and “gender diversity” and instead make some noise for ourselves.

Let 2025 be the year of genuine, impactful change. Action entails prioritizing ourselves.
1. 😊 2023 is when my actions accelerated automatically. The academic role and the action of going back to school were risky. But then what happened? I graduated as an Executive Master’s in Business Administration with a Distinction in Leadership and Management.

2. 2024 Shape-shifter may sound like fantasy, but it was real action. My association with a leading law firm accelerated my understanding of a serious business market and empowered my professional growth as I pursued career advancement and leadership opportunities.

3. 2025 Being a fresh graduate at 55 and looking for a new professional role is challenging. How will I be able to empower myself? Certainly my actions will determine my future.
The only way to accelerate, “Lights, Camera, Action!” #AccelerateAction is not another James Bond movie title!

Erum, a dynamic Entrepreneur and PR expert, is deeply committed to nurturing the next generation of entrepreneurs. Her role as a mentor and trainer for youth entrepreneurs and women-led businesses is a testament to her unwavering dedication and passion for fostering growth.