The Coffee Bean & Tea Leaf Launched in Pakistan by young entrepreneurs Usman Yousuf and Adnan Azam at a Glamorous Event hosted by Natasha Hussain and Top Models and official ribbon cutting ceremony by Mayor Sheikh Ansar Aziz marked the occasion. There were also appearances by many renowned personalities from Islamabad’s elite at the event at the Mount View Plaza , F-6 Super Market Islamabad. PR was handled by Rezz PR & Events and Event by Eikon7 .
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“It’s been a long time since such a big lifestyle brand such as The Coffee Bean & Tea Leaf has launched in Pakistan,” stated the Mayor of Islamabad. “I’m glad they have chosen Islamabad as their launching pad. It’s a truly fantastic store offering a premium marquis experience – a little piece of Los Angeles under the Margallas! I’m hoping to see more Coffee Bean stores open in our city.”
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf is heralded as the oldest and largest privately-held specialty coffee and tea retailer in the world, with over 1200 stores across 31 countries today. It has immediate plans of launching next in Olympus Mall, Islamabad, as well as in Packages Mall and Main Boulevard Gulberg, Lahore. The company has plans of opening 30 stores all across the country in the next 5 years, all owned and operated by the master franchisee to maintain quality and standard.
The Coffee Bean & Tea Leaf is committed to sourcing and roasting the top 1% of Arabica beans, and serving over 20 handpicked whole leaf teas, all from small farms and private estates in East Africa, Latin America and the Pacific. Its philosophy is to “respect every Bean” and create a social hub where customers can relax and enjoy in a casual, friendly Southern California environment. It is especially known for concocting the signature ‘Ice blended’ drink, variations of which are now offered at other coffeehouses as well around the globe. The brand is especially a favourite in Hollywood, catering to the likes of Johnny Carson, David Beckham, Madonna and Eddie Murphy.
The Coffee Bean is truly international. The coffee and teas are picked from across the world, roasted in LA and ground in best-in-class Swiss equipment, pulled in an Italian “Ferrari of coffee machines” with water that comes from a world-class filtration system and served in mugs from Korea. Their chocolate and cocoa comes from Belgium and Switzerland, the butter from France, and the flour from Dubai. As for the people, the trainers are from Malaysia and the Baristas are 100% pure Pakistani.
Finally launching in Pakistan from Capital Islamabad and plan to open in all major cities The Coffee Bean & Tea Leaf® has since grown to over 1400 stores in nearly 40 Countries worldwide. Company-owned stores are located in California, Arizona, Singapore and Malaysia. Our domestically franchised stores span from California to New York and include locations in Arizona, Colorado, Georgia, Hawaii, Maryland, Michigan, Nevada, Oklahoma, Texas, Washington and Washington D.C. Internationally, The Coffee Bean & Tea Leaf® franchised locations can be found in Bahrain, Brunei, Cambodia, China, East Malaysia (Sabah), Egypt, Georgia, India, Indonesia, Iraqi Kurdistan, Japan, Jordan, Kuwait, Lebanon, Mongolia, Oman, Panama, Paraguay, Philippines, Qatar, Saudi Arabia, South Korea, Sri Lanka, Thailand, and Vietnam.
Islamabad, Get your winter wardrobe out and rush to the brand new The Coffee Bean & Tea Leaf and enjoy the fabulous hot and cold drinks , mouth watering cakes and deserts and delicious food from vast menu .
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
Email:- fahad164@gmail.com , fahad@themediaparadigm.com