Pakistan’s first ever digital music festival, Coke Fest 2020, is all set to go live from today, i.e. 21st till 23rd November 2020, presented by Patariand Tapmad!
Day-1 [21st November 2020] performances will start at 5:00 pm PST and will feature performances by the rock band E-Sharp ft. Alicia Diaz, the absolutely unbelievable 9-year-old Pakistani rapper Kaky Thou$and ft. Asif Bali and the electro-pop sensation Abdullah Siddiqui.
Day-2 [22ndNovember 2020] performances will go live at 8:00 pm PST featuring performances by Britian’s Got Talent’s superstar Sirine Jahangir, sufi-rock powerhouse Natasha Baig, Punjabi rapper Xploymer Dar ft. Hashim and the two-man EDM outfit, SomeWhatSuper.
The third and final day of #CokeFest2020 will go live at 8:00 pm PST featuring performances by the hip-hop duo of Young Stunners, pop sensation Shamoon Ismail and rock legend Ali Noor, in a brand new avatar.
The artist-line up of the much awaited Season 13 of Coke Studio will be revealed as the finale of Coke Fest 2020 on Day-3.
Indeed, while the spread of Covid-19 posed a complete halt to organizing live events or large public gatherings, Coca-Cola had the vision to onboard a concept brought to them by Zarlasht Faisal, CEO of Patari – a popular online music streaming platform in Pakistan, and Yassir Pasha of Tapmad- Pakistan’s leading on-demand video streaming platform, to create a unique and disruptive virtual experience offering engagement, musical performances and much more as a two-way interactive experience.
In order to drive this, the teams engaged a first-of-its-kind digital eco-system; from live food deliveries by FoodPanda to live dissemination of merchandise by Bykea all the while bringing the best of theideas together for a truly unique experience.
Coke Fest 2020 will be directed live by Amaan Ahmed, from Uncut Studios.
How to Register:
To join the excitement, music lovers will need to download and register on the Patari mobile app followed by signing-up for the event to receive a unique code which can be used on TapMad’s mobile app or website to enjoy the live Coke Fest 2020 performances virtually from any location.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
Email:- fahad164@gmail.com , fahad@themediaparadigm.com
