A luxurious edit of the finest South Asian fashion and lifestyle collections was presented to the public at the Winter Preview, Which took place at the Grosvenor House Hotel, 86-90, Park Lane, London W1K 7TN.
Representing the most talked about, new gen labels across the luxe fashion and lifestyle sectors, Winter Preview showcased seasonal collections by the leading names to watch in South Asian couture, craft and accessories, namely sumptuous prêt and couture collections by Jyoti Chandhok, Ramani and SVAM by Vandana Malhotra; coveted accessory collections by Mahin Hussain, Zevar, SS Shawls, Love Opulence and Chahat; and must-have additions for the home by Sevo.
Mahin Hussain presented an on trend, luxe leather handbag and accessory collections. In 2013, she launched her signature, Formal Box Clutches – now must-have pieces that feature hand embroideries on rich fabrics.
Jyoti Chandhok a London-based brand that fuses old world charm with contemporary couture, featuring exquisite and detailed handiwork. The collections reflect an understanding of ancient Indian designs and the innovative use of traditional crafts to create a modern interpretation of timeless elegance.
Ramani’s collections combine the elegance of laces from the West with silks from the East, her exquisite designs presenting a refreshing twist on modern bridal wear. From couture bodices embellished with layered lace to more recent combinations of white and ivory lace with pale, raw silks, Ramani creates statement dresses with the look and feel of perfectly fitting and draped sarees.
SVAM by Vandana Malhotra collections span a wide array of hand-woven, multicoloured kurta’s and tunics teamed with wide pants, paying homage to Persian times. The classic chikankari collection further sets rich borders with traditional motifs in bright colours. Anarkali’s and fluid skirts with long, structured jackets are an integral part of this collection.
Zevar presented traditional, silver jewellery designs crafted by skilled artisans from across India, exuding an old world and rustic charm.
SS Shawls present unique, real pashmina pieces created by Kashmiri craftsmen inspired by the scenic beauty of the region as well as taking inspiration from museum pieces, interpreting age-old embroideries in a contemporary context.
Head Designer Dinisha’s inspiration for her Love Opulence jewellery label originated from her experience in the Caribbean, where she and her partner successfully grew their fine jewellery business. Love Opulence presents luxe jewellery that connotes quality, uncommonality, and timelessness.
Fine, authentic pearl jewellery label,Chahat, combined versatility, colour, quality and design, with all pieces made in England, ensuring high-end collections through reputed craftsmanship.
Sevo Presented handcrafted, silver-plated products that were inspired by Indian culture, arts and architecture, with a distinct identity appreciated by discerning consumers across the globe.
Winter Preview was hosted by two of the UK’s leading South Asian fashion influencers and tastemakers, Shivani Ahluwalia and Hajira Ahmad.
Shivani Ahluwalia is a London-based, luxury consultant and stylist who represents a portfolio of leading artists, fashion designers, jewellers and home accessory manufacturers from all over the world. She began her career as an interior designer and, due to demand, branched out into bringing “one of a kind ” products to her clients and their homes.
Shivani has recently partnered with Hajira Ahmad from EBH to develop a platform for leading designers to build their profiles and access European markets. Recent projects have included successful shows for leading clothing designer Adarsh Gill and jewellery designer Neety Singh.
EBH specialises in creating high end events, including for top tier profile designers such as Manish Malhotra, Sana Safinaz, House of Nita Lulla, Rohit Bal, House of Umar Sayeed, Nadya Shah, YQB, Deepak Perwani, Maheen Khan, Rana Noman and Maheen Karim; and London based boutiques such as Tehxeeb, O’nitaa, Stitch Three and BIBI London.
Credits:
PR: Enigme Internationale
Photography: Shahid Malik
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
Email:- fahad164@gmail.com , fahad@themediaparadigm.com
