Damac Properties, a prominent Dubai-based private developer, is expanding its luxury offerings with the launch of Damac Air. Set to begin flights to six exclusive destinations—Seychelles, Maldives, Bali, Bora Bora, Fiji, and Hawaii—the airline is poised to redefine luxury travel by blending high-end service with some of the world’s most sought-after locales. This marks a first in the UAE, as no private developer in the region has previously established its own airline.
Elevating Travel to a Luxurious Experience
Damac Air is not just about transportation; it aims to offer an “unparalleled journey,” transforming travel into a luxurious lifestyle experience. This launch reflects Damac’s commitment to high-quality, luxury-driven services, elevating it as a new player in the premium travel sector. Dubai’s affluent population, which includes approximately 72,500 millionaires, fuels the demand for luxury travel experiences, making this venture a timely addition to the UAE’s growing luxury market.
Competing with Premium Leisure Airlines
Damac Air’s entry into the market places it alongside competitors like Beond, which launched a premium leisure service in April 2024. Both airlines cater to affluent travelers who value exclusivity, comfort, and high-end service, creating competition in Dubai’s luxury airline sector.
Registration and Launch Promotions
In anticipation of its official launch, Damac Air is inviting potential travelers to register on its website for a chance to win a complimentary trip to one of its six destinations. This promotion underscores Damac Air’s commitment to creating memorable travel experiences from the outset, giving participants a taste of the luxury lifestyle it promises to deliver.
Financial Growth and Positive Outlook
The airline launch comes on the heels of strong financial momentum for Damac Properties. Moody’s Ratings recently upgraded Damac’s outlook to positive, thanks to robust project sales and contracts that surpassed Dh7 billion in the first half of 2024. This positive rating reflects Damac’s resilience and growth, supporting its strategic expansion into luxury travel.
Damac Air is set to make waves in the luxury airline industry, offering discerning travelers a unique blend of high-end service and access to exotic destinations. With Dubai’s thriving luxury market, Damac’s move into aviation is well-timed, catering to a growing demand for exclusive travel experiences. Through Damac Air, the developer is poised to bring its luxury lifestyle brand to new heights, positioning itself as a trailblazer in UAE’s high-end travel sector.
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