Diamond Foam is one of the renowned mattress foam companies in Pakistan. It has established itself for a quite long period. Diamond Foam has always been very witty when it comes to ads. Do you remember the comeback for “Papa Jani”, see how wittingly Diamond quoted their biggest competitor and proved their product is the best?
In 2019, when “Papa Jani” ad starring Mahira Khan and Adnan Siddiqui was on screens. Diamond Foam threw a witty ad starring Mehwish Hayat and Ali Zafar. However, in this ad, and in cute, casual banter, Diamond manages to convey the message that their mattresses can be ordered online and full customer support is provided to customers through their website and UAN. And show that their mattress is the best. Have a look!
Diamond Foam With Another Killing Advertisement:
This time Diamond Foam is back with another witty advertisement where they are addressing each foam as “Faulty” foam. However, the word “Faulty” does rhyme with the other mattress foam companies.
This is what we call “witty”
Advertisement By Diamond Foam Calling Each Foam As “Faulty” Foam:
The company casts five of the best and charismatic faces on the screen naming; Humayun Saeed, Mehwish Hayat, Ayesha Omar, Sohai Ali Abro & Kubra Khan. All of the celebrities beautifully narrated the tagline and conveyed the message that does not buy any other “Faulty” foam. Moreover, the ad says;
“Aram hone chahiye fault se pak. Tou aaj he apne purane ghair mayari FAULTY FOAM sey jaan churayein, aur Protection Seal wala Diamond Supreme Foam ghar le aain”
Starring Humayun Saeed.
Video Credits: Diamond Supreme Foam
Starring Mehwish Hayat
Video Credits: Diamond Supreme Foam
Starring Ayesha Omar
Video Credits: Diamond Supreme Foam
Starring Sohai Ali Abro
Video Credits: Diamond Supreme Foam
Starring Kubra Khan
Video Credits: Diamond Supreme Foam
Brand War In The Industry:
When there are two or more competitors then WAR is certain. Also, when there are witty brands like “Diamond Foam” in the house then it becomes obvious. Yet again the company threw an amazing yet powerful electronic media advertising campaign where they are portraying that every foam is a “Faulty” foam.
Without a doubt, it’s a clever choice of words because it includes their own preceding foam too and of the competitors as well.
Why Has The Brand War Occurred?
On Wednesday 08th of August 2020, an advertisement was run on NewsPapers that contained falsely fabricated and incorrect news regarding Diamond Supreme Foam. Later on, it was finalized that the advertisement was planted to tarnish the name of the company. Also, it has been deeply analyzed that a malicious and intended practice has been going for a Diamond Supreme Foam by a corrupt foam industry player.
Moreover, it has been clarified that the news was fabricated and incorrect. And was planted against Diamond Supreme Foam to tarnish the name of the company.
Apologies By The News and The Jung:
Both of the newspapers are well known and well-established newspapers of Pakistan. However, publishing a fabricated story by such big organizations is alarming. Therefore to avoid any misunderstanding both of the newspapers have apologized for publishing fabricated stories against Diamond Supreme Foam.
Copyright Application By Diamond Supreme Foam:
It should be noted that the application by Diamond Foam for registration of ‘Faulty Foam’ is further known that a Diamond Foam affidavit has been submitted in the Copyright Registry indicating that it is clearly mentioned that the Diamond Foam Industry has been developing and selling ‘Faulty Foam’ for the last year.
Copyright Application No. 2020/450 dated 14 February 2020 was submitted by Diamond Products on behalf of Faulty Foam published in the Official Gazette of the Register of Copyright on Page No. 79.
Afsheen Gohar believes in the power of clear, straightforward writing. Her blog posts tackle everyday topics with relatable insights and easy-to-follow advice. With a conversational style, she makes complex subjects feel understandable. She’s dedicated to sharing knowledge and empowering readers to take action. Find her latest posts on trending in social.
