KARACHI – November 11, 2016: With the latest version of the Easypaisa Android App, users of other mobile operators can now open and access the most popular branchless banking service that had been up till now limited to Telenor users only. Easypaisa is one of the most popular financial applications in Pakistan and is one of the fastest growing branchless banking applications with more than 200,000 installs in less than 6 months.
Opening a new Easypaisa Account through the Easypaisa App is a simple process where the customers register with their mobile number and CNIC, upon which a One-Time Password (OTP) is sent to their phone and fed into the app automatically. Customers then enter the desired PIN and use the same to login to the application.
Other new features include, PIN creation from the App eliminating the use of a mobile number and finding an Easypaisa outlet, through the Easypaisa store locator feature in the App. Other popular features are Money transfer to any CNIC, Bank Account or Easypaisa Account. You can also pay your utility bill payments and buy any operator’s airtime effortlessly.
The Easypaisa App is very cost effective; sending money to CNIC holders within Pakistan from the app is up to 23% cheaper compared to the market. Moreover, transferring money to other Easypaisa Account holders through the application is free for the first ten transactions every month. A new Easypaisa Account holder using Easyload via the application on their own mobile number will also receive a tax deduction of up to PKR 50 per month as a bonus.
Muhammad Yahya Khan, Head of Easypaisa, while commenting on the new development said, ‘Given the trust and reliability that Easypaisa has earned during its remarkable 7-year journey, everyone wanted to use Easypaisa to make financial transactions but were restricted due to their mobile operators. With the Easypaisa App, our objective is to accelerate digital financial inclusion in the country through multi-channel and user-friendly interfaces.’
Easypaisa offers its customers a choice between USSD, phone banking, ATM, SMS service and Easypaisa App. You can download the Android App at the following link here: https://play.google.com/store/apps/details?id=pk.com.telenor.phoenix&hl=en
About Easypaisa
Pakistan’s first and largest branchless banking solution, Easypaisa, was launched jointly by Tameer Micro Finance Bank and Telenor Pakistan in 2009. Easypaisa has the largest financial footprint in Pakistan with over 75,000 Easypaisa shops in more than 800 cities across the country. Nearly 650,000 transactions are conducted on Easypaisa every day by 20 million active customers. In 2015, Easypaisa moved nearly 3% of Pakistan’s GDP. Easypaisa has the largest product portfolio of services for its customers including remittances, payments, savings and insurance and offers ATM cards and IBFT services that work with all banks connected through 1-Link in Pakistan. In February 2014, out of more than 250 Mobile Money services around the world, Easypaisa was awarded two GSMA Awards, including the “Best Mobile Money Service in the World” at the Mobile World Congress, Barcelona, Spain.
For more information, visit: www.easypaisa.com.pk
About Tameer Microfinance Bank Limited
Tameer Microfinance Bank Limited (TMFB) is the first scheduled and largest Microfinance Bank in Pakistan and a part of Telenor group. Incorporated in 2005, it provides micro‐finance, branchless banking and related financial services targeted to the underserved segment. In 2009, it jointly launched Easypaisa with Telenor Pakistan. Tameer Bank currently has 176 customer touch points and over 75,000 agents nationwide; and offers a wide range of financial services including Deposits, Loans, Mobile Accounts, Peer to Peer money transfers, Health Insurance, Remittances, Cash management services, Bank on Wheels. The credit rating company JCR-VIS has reaffirmed the entity rating of Tameer at “A+/A-1”. Outlook on the assigned rating is ‘Stable’ as of April 28th, 2016.
For more information, please visit: www.tameerbank.com
About Telenor Pakistan
Telenor Pakistan is a provider of high quality telecommunication services in Pakistan since 2005. It has over 38 million subscribers, over 3,000 employees and a nationwide network. For more information, please visit: www.telenor.com.pk
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