EFU Life Assurance has released its web series titled “Humraahi” and we must say we are impressed. The series features the dynamic Zahid Ahmad and Rabab Hashim. It is a huge step towards monetizing the international community by diversifying the Pakistani media’s platform.
Humrahi Official Soundtrack feat Asim Azhar
Video Credits: Efu Life Assurance
The series titled Humrahi follows the journey of two young people who are at the peak of their life. They are looking for prospective matches and to settle down which we call THE RISHTA DIKHAAII CULTURE. The first episode will be all about that meeting and how the lead pair embarks onto this journey of life by tying the knot.
Our Verdict
Through this web-series, EFU wants to promote a very positive mindset and behavioral change that is crucial for the development of Pakistani society. The show has tried reaching the millennial minds and will encourage them to get insurance policies as a medium of saving money. We all know how difficult it is to save money in a society that is overly indulgent and believes in a materialistic way of living. Where expensive brands and lavish vacations are a sign of a life well-lived. This is the stereotyping that needs to be abolished in order for us to grow as a community and as a nation and that is exactly what EFU Life Assurance stands for. It takes the youth on a journey of romance and responsibilities which we should all work for.
Humrahi Film 1, Jab Ahad Met Maha
Video Credits: Efu Life Assurance
In the series we see the young couple deciding whether to buy the insurance or not as a medium of saving and securing future for their kids and themselves. They have a little girl and they are seen talking about saving to give her higher education so that she has a better career option, that in itself is a huge step forward if you ask us. Emphasizing female education is one of the most important things that our society needs to learn.
Have you seen the series? Did you Like it?
Afsheen Gohar believes in the power of clear, straightforward writing. Her blog posts tackle everyday topics with relatable insights and easy-to-follow advice. With a conversational style, she makes complex subjects feel understandable. She’s dedicated to sharing knowledge and empowering readers to take action. Find her latest posts on trending in social.
