Hugo Boss is a German luxury fashion house known to have a global network. The brand is known for its high quality fashion apparel catering a premium segment of the market. While Pakistan textiles’ and sports sector has cost advantage and well known in International market for its quality products.
Hugo Boss is one of the world’s biggest clothing brand with global sales of €2.9 billion in 2019. Hugo Boss produces clothing, accessories, footwear, fragrances, watches and children’s fashion.
A good news for Pakistan is that HUGO BOSS placed their first order of sportswear to Pakistani Company which is again a great achievement as it has opened potential for the related industries in Pakistan. Pakistani Industries will be able to create differentiation in export related industries soon.
Prime Minister Imran Khan’s Adviser on Commerce, Textile, Industry, and Investment, Abdul Razak Dawood, said in a Twitter message that “Happy to note that well known brand, Hugo Boss, has placed its first order of sportswear to a Pakistani company.”
Happy to note that well known brand, Hugo Boss, has placed its first order of sportswear to a Pakistani company. This achievement was due to the effort of PRGMEA for holding the 35th IAF Fashion Convention in Nov last year, in Lahore. Congratulations to Ijaz Khokhar and PRGMEA.
— Abdul Razak Dawood (@razak_dawood) July 7, 2020
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