The event included performances by Wahab Shah, Singer Sara Haider, and displayed collection by designer Kamiar Rokni
AkzoNobel, one of the world’s leading global paints and coatings company launched the ICI Dulux Velvet Touch in a colourful ceremony held in Lahore. The formal launch was followed by an extravagant fashion show by the renowned House of Kamiar Rokni, highlighting the unique finishes and textures of the Velvet Touch Collection inspired by the lustrous metallic tones, and motifs of silk, linen, and marble.
Commenting on the launch, Mr. Jehanzeb Khan, Chief Executive Akzo Nobel Pakistan Ltd, said, “Today’s home owners with a good sense of personal style and individual aesthetics like to add personality, creativity and uniqueness to their home décor. ICI Dulux prides itself in having a deep understanding to its consumer’s aesthetic needs. Velvet Touch brings a whole new dimension – physical and visual; and we are delighted to encourage customers to personalize their world.
Expressing his joy, fashion designer KamiarRokni said, “I am very proud to be associated with such a colourful, vibrant high-end luxury product. The richness of the paint is reminiscent of the beautiful textiles we use in our clothing; which allows our collection to blend seamlessly with the launch.”
The company presented four thematic collections: Classic Luxury, Elegant Romance, Creative Expression, and Modern Contemporary and eight Special Effect finishes and textures; in the presence of Lahore society’s crème-de-creme, from socialites to business elites, to artists, designers and media personalities. The event started with an exclusive dance performance by Wahab Shah for the unveiling of Velvet Touch and ended on the melodious tunes sung by the very talented Sara Haider.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
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