A Glance at Khaadi’s 18 Year Journey

[Karachi – 13^th December, 2016] Khaadi, Pakistan’s premium clothing & lifestyle brand, started off in 1998 as a small designer store and 18 years down the road it has become one of the most loved retail & lifestyle brand in Pakistan. Since its inception by Mr. Shamoon Sultan, Khaadi has developed into a full fashion house with the intent of resuscitating the ancient craft of hand woven fabric and popularizing the traditional medium in a modern and stylish way.

“Rebelling against joining my family business right after graduation was one of the best and toughest decisions I’ve had to make, for had I not rebelled, Khaadi would never have been born. Reflecting on the past 18 years brings back amazing memories along with some life-learnt lessons. I remember sitting with my karigars on the only 5 handlooms that I could afford at that time, dreaming about a great future for my brand: now that I enter the same factory, it makes me proud seeing the growth from a small room to five huge production facilities, hundreds of team members and more than 50 stores across the world. All this could not have been possible without the support of my fantastic family, team and above all my loyal customers. In these 18 years, Khaadi has become Pakistan’s favourite retail brand, but our global dreams have just begun. I could not be more excited about the years ahead and endless opportunities.” expressed Shamoon Sultan, CEO, Khaadi.

For the past years Khaadi has been working with various models to embody the fashion forward brand with a sense of simplistic femininity and style. Reminiscing Khaadi’s Fashion Journey and celebrating the brand’s fashion evolution over the last 18 years, a special photo shoot featuring the women that have represented Khaadi fashion over the years, namely Anam Malik, Sadaf Kanwal, Rubab Ali, Amna Ilyas, Zara Peerzada& Sadia Khan has also been released.

The Khaadi birthday celebrations had kicked off early this week, with the launch of the theme song for their 18th Anniversary titled ‘Choo LiyaAasman’ featuring the All Girl Band which is already making waves nationwide and playing on all leading radio stations and online platforms.

About Khaadi:

Khaadi is a multinational Pakistani clothingfashion brand founded in 1998 by Shamoon Sultan. It specializes in “hand-woven” technique products, specially a wide clothing range for women in Prét wear, it also provides unstitched lawn, children’s clothing, shoes, bags, jewelry and is scheduled to open a clothing range for men’s wear.