HUM Masala Celebrates its 11th Successful Year

After achieving yet another milestone by becoming the first Pakistani culinary TV channel to start its transmission in the UK and Europe, South Asia’s first and Pakistan’s only24-hour food channel HUM Masala celebrated its 11^thsuccessful year in Karachi. The live anniversary transmission was graced by prominent personalities of Pakistan’s entertainment industry including ShaistaLodhi, KaifGhaznavi, Yasir Hussain,Ramsha Khan, Arshad Mehmood, Sanam Jung, Mona Imran, Misbah Khalid, NabeelZuberiand many others. HUM Masala’s widespread following once again becameobvious,with live callers taking immense interest in the show and congratulating HUM Masala on its 11^thsuccessful years on air.

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Celebrated ex-Pakistan cricketer and sultan of swing WasimAkram along with his beautiful wife Shaniera Akram, also joined in to be a part of the grand 11^th anniversary celebrations. Shaniera and WaseemAkramalso took part in a cooking competitions along with CEO HUM Network, Duraid Qureshi, Sanam Jung and ShaistaLodhi. The event culminated with President HUM Network Sultana Siddiqui cutting the 200 lb cake, with the HUM Masala crew.

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HUM Masala is not only immensely popular in Pakistan but has received overwhelming response in the UK and Europe region as well, and the 11^th anniversary celebration is a testament of the channel’s dedication to provide its audience with a wide range of Pakistani and continental cuisines. The credit goes to HUM Network, under the management of which the channel has maintained its quality of cooking shows aired since its inception11 years ago. As the pioneer 24-hour cooking channel in Pakistan, Masala has set high standards for its current and future competitors.