We all remember the favorite Kodak clicks from a Kodak Camera . Now the brand is all set to venture into the Smartphone race with a branded smartphone and tablet range in a partnership with UK-based mobile device manufacturer Bullitt Group. The photography friendly handset will officially unveil at CES event in Las Vegas , January 2015.
According to Bullitt, the devices will be targeted at consumers wanting a high-end experience but who find other devices increasingly complicated to use. “Kodak is one of the world’s most recognizable brands,” Oliver Schulte, CEO of Bullitt Mobile said. It is trusted by consumers as a marque of quality and innovation. We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.”
Bullitt claimed there is currently a gap in the market for a mobile phone that offers both appealing design and user experience, especially when we talk about imaging features. Delivering simplicity without compromise, these devices will address a segment of the mobile device market that has been poorly served to date,” Schulte said.
By giving customers easy access to printing and sharing services while still offering the latest Android OS and features found on high-end smartphones, we will appeal to a large audience of users who value ease of use and stylish design as highly as they value functionality.”
Eileen Murphy, VP Brand Licensing at Kodak said: “Kodak is excited to be entering the mobile handset market with the Bullitt Group. We are impressed with Bullitt Group’s commitment to delivering a portfolio of products that embrace the quality and innovation that our brand is known for around the world.”
So let us all wait and see what KODAK brings for us in 2015.
Sam Irfan believes in the power of clear, straightforward writing. His blog posts tackle everyday topics with relatable insights and easy-to-follow advice. With a conversational style, he makes complex subjects feel understandable. He’s dedicated to sharing knowledge and empowering readers to take action. Find his latest posts on trending in social.
