The launch event was organized to give the media an exclusive preview of the venue. After mingling on the red carpet which was hosted by popular TV/radio host Sophiya Anjam, the guests were seated inside the ground floor hall of the complex. A brief round-up of the venue was given to the guests followed by the unveiling of the show reel of Crimson Events. Social media sensation Shehzad Ghias then took the stage and entertained attendees with his signature tongue-in-cheek humor. The entertainment for the evening was rounded off by an energetic live performance by Overload which was thoroughly enjoyed by everyone. The event was managed by ActiveMedia while the PR was looked after by Pitch Media Inc.
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