Leading Jewellery Brand Damas Set To Launch A New Flagship store on MM Alam Road This Month

Damas- a renowned multinational jewellery brand is a company with a vision to incorporate traditional elegance with modern designs in its products and a powerhouse that aims to cater to its customers every need. Originating in the UAE in 1907, Damas is currently operating in 18 countries with over 450 stores worldwide. Presently, Damas has 2 outlets in Lahore and is launching a new Flagship store on MM Alam Road on August 16th. Through the launch of this Flagship outlet, Damas aims to provide customers with a greater platform to easily access their international brands along with their own branded products, including their Director Ruby Zahid’s classic signature line. Moreover, with this new store Damas aspires to take the luxury they offer to another level by providing not only innovative pieces and collections, but also personalized customer care through a new team of international designers, modern craftsmen and marketing professionals.

For the past five years, Damas has been showcasing its numerous collections through international and local exhibitions alike. During the exhibitions, Damas has been able to exhibit global and regional luxury brands such as Mikimoto (the originator of cultured pearls), Roberto Coin, Riwaya, Boudoor (the popular trilogy collection inspired by different phases of the moon) and Nakshatra (a collection that pays tribute to the beauty of the Marquise diamond) on a bigger platform. The response to the exhibitions has been overwhelming and extremely positive, and due to this Damas plans to launch outlets across different cities in Pakistan in the near future.

Ruby Zahid the Director of Damas, the creative head behind Damas and Diamond Grader grew up with a special interest in diamonds, gemstones, gold and pearls and a natural knack for designing jewellery. She moved to Dubai at a very young age and used the city of Gold to inspire her and to aid her in developing the ability to create unique and innovative designs. By engaging in various technical courses that taught her to grade different stones (especially diamonds) and design intricate products, she was able to gather knowledge of various forms of craftsmanship.

In attempt to provide customers with a platform to access renowned international jewellery brands under one roof and to offer luxurious pieces and designs that were never seen before, Damas opened its doors to an audience of beauty connoisseurs in Pakistan in 2007. Apart from providing customers with pieces that they can cherish for a lifetime, Ruby understands the need to educate her customers about the gems and jewellery they are taking home so that they can not only better understand the designs but also be informed about latest trends in the retail market. Ruby Zahid commented “ I am very excited for our customers to see the gorgeous new collections and breathtaking pieces we have in store for them! With the launch of this new store, we at Damas aspire to cater to a versatile range of buyers- from students looking for small gifts to brides hoping to build their jewellery collection. We look forward to bringing unparalleled products and personalized luxury.

Mahnoor Balouch, Resham, Mira Sethi & Ayesha Sana will be showcasing designs from Damas. The event will be managed by QYT Events & PR by SAVVY