Mobilink goes Digital with Bahria Town

Islamabad – 8th March, 2016: As part of its Digital ‘Exceleration’ initiative, Mobilink has partnered with Pakistan’s largest real estate developer, Bahria Town, after a signing ceremony between the two entities. Under this partnership, Mobilink shall launch its Digital Mobile Financial Services Platform for Bahria Town residents, making it the largest private sector enterprise to transform and lead in deployment of its first digital economy module.

Bahria Town’ s decision to partner with Mobilink is based on the Telco’s robust, secure and advanced ICT infrastructure, coupled with its fastest and most extensive 3G network all over Pakistan. This partnership is also in line with the real-estate developer’s goal of digital transformation under its Bahria ICT based Smart City initiative.

Speaking at the signing ceremony, President and CEO – Mobilink, Jeffrey Hedberg said, “This partnership is the first step towards Digital Evolution, as it provides Bahria Town with the most robust digital financial services platform for transactions on Mobilink’s resilient 3 Gand fixed data networks. Furthermore, this platform will be extended for other communications through our M2M, IOT (Internet of things) and Sensors offerings for full scale Smart City deployments.”

Bahria Town will use Mobilink’s digital platform for financially interconnecting its residents and customers. These services include Business-to-Business (B2B), Business-to-Clients (B2C) and Business-to-Public (B2P) services. Initially these services will include all kinds of utilities & maintenance payments, salary disbursements and payments to other service providers and contractors.

“We will be utilizing Mobilink’s Digital Financial Services platform to initiate outbound and inbound transactions. In the next phase we plan to use it for financial transfers between all our service providers, be it schools, hospitals or maintenance services. This agreement showcases our resolve to develop Smart Cities through digital transformation of all services. The reason we chose to partner with Mobilink is based on the surety that Mobilink’s Digital platform is robust enough to become the interconnect platform for all our cities’ infrastructures, as we develop the Smart Cities in due time,” said Malik Riaz, Chairman – Bahria Town.

Ali Kamran, Director Business Development – Mobilink added, “Mobilink and Bahria Town are forging a relationship, which leads Pakistan into the real digital age. Together, we shall be giving residents of Bahria Town a glimpse in to the future of urban living. This is the first step in the creation of a digital economy, which forms part of a larger plan in the shape of the Smart Cities initiative. Both companies will be leading the digital charge to give public numerous facilities on their smart phones in the coming months.”

Bahria Town is the single largest real estate development and residential enterprise in Pakistan, it provides the complete infrastructure with reliable utilities and maintenance, schools, colleges, hospitals, shopping malls, entertainment areas and round-the-clock security.

About Mobilink:

Mobilink is Pakistan’s leading provider of voice and data services. With over 36 million customers, Mobilink maintains market leadership with coverage in over 20,000 cities, towns and villages across Pakistan. With an investment of USD 4.3 billion in Pakistan, Mobilink continues to innovate through cutting-edge, state of the art technology, a portfolio of Mobile Financial Services, strongest brands, the largest portfolio of value added services, the largest bio-metric SIM verification footprint as well as the country’s largest network with over 9,000 cell sites. The company also has the largest distribution and call center network that enables it to offer wider accessibility and quality customer services across Pakistan.