Vibrant young Pakistan lights up the stage at the 14thLUX Style Awards
Music, dance, quick repartee and fabulous fashion make LSA 2015 a night to remember
KARACHI: A glamorous red carpet, a dazzling stage, a star in every row, the 14th LUX Style Awards, held in Karachi, had it all. Led by the young and energetic new breed of film stars, directors and music maestros, this was an LSA that celebrated both new age entertainment and fabulous fashion.
Hosted by the much loved pair of Mahira Khan and Fawad Khan, the event, known alternatively as Pakistan’s Oscars and affectionately as the LSAs, set out to entertain from the word go. The show began with a grand performance of Sabri Brothers’ much appreciated rendition to Tajdaar-e-Haram (by GhulamFaridSabri), a song that is considered a milestone in world of Qawwali Music.
From thereon it was a rollicking musical ride. Pakistani films truly found their footing in 2015 and Ayesha Omar, (Tutti Fruity from Karachi Se Lahore) Urwa Hocane (Dur Budur from Na Maloom Afraad) and Amna Ilyas (Kala Doriyaan from Dekh Magar Pyar Se) all performed to the most popular songs of the year. Ahmed Ali Butt then capped the segment with a performance to his Jawani Phir NahiAni super hit song, along with the rest of the cast from a film that has caught the attention of the nation.
Raheel Pasha, Director Marketing, Unilever Pakistan Limited, highlighted, “The LUX Style Awards are the epitome of style and glamour in Pakistan. They represent the best that Pakistan has to offer in music, style, fashion and entertainment. LSA provides us the opportunity to celebrate the accomplishments and milestones while leading the growth of all segments in this industry.”
The Awards Show audience was entertained by current sensation Yasir Hussain, who is loved by audiences for his film persona, ‘Moti’. Yasir and Abdullah kept an engaging repartee going with famous faces in the audience as Na Maloom Afraad swept the Film Awards and child star Saleha Aref of Dukhtar got recognition for Best Film Actress.
Music is the bedrock of any Awards show and with Ali Zafar in the audience the evening was always going to be grand as well as entertaining. The act was designed to throw in surprises as singers came on stage singing Ali Zafar songs such as ‘Dadi’, ‘Chal Dil Meray’ and ‘Aye Dil’,with Ali Zafar, very sportingly coming up to join them for a performance and dancing up a storm to his latest hit ‘Rockstar’.
The award for Best Music Album was won via Viewer’s Choice poll by Zoe Viccaji for Dareeche, while Song of the year was Roiyaan by Farhan Saeed. Sara Haider won as Best Emerging Talent.
ARY’s PyareyAfzal swept the TV Awards winning five awards, including Best TV Serial, Javed Sheikh for Best Actor, Aiza Khan for Best Actress, Khalil ur Rehman Qamar for Best Writer and Nadeem Baig for Best Director.
The Fashion Awards were dominated by Sana Safinaz walking off with Achievement in Design Pret, Luxury Pret and Lawn while Nomi Ansari won his second LSA for Achievement in Design, Bridal. Ismail Farid was honoured for his much acclaimed Menswear.
While Photography saw a new winner as Nadir Firoz Khan stepped up, Hair and Makeup maestro Nabila won her 9th LUX Style Award. Amna Ilyas was declared Best Female Model and Shehzad Noor was Best Male Model. Model Sadaf Kanwal, who also performed at the LSAs, was adjudged Best Emerging Talent.
The LUX Style Awards have consistently paid tribute to legends and recognized the efforts of those who built the entertainment and fashion industries. The Unilever Chairman’s Lifetime Achievement Award was given to film director Syed Noor. The award was presented by Ehsan Malik, Chairman & CEO Unilever Pakistan, whilst Nadeem Baig, shared his experiences of working with Syed Noor.
The Lifetime Achievement in Fashion Award was given by designer Maheen Khan to MasarratMisbah of Depilex. Masarrat, who has been in the beauty industry since the past 30 years, was first honoured by Hassan ShehryarYasin who spoke eloquently of her life and work with the Fashion industry and the Smile Again Foundation.
The LUX Style Awards has been giving away Scholarships every year since 2008 to deserving students to complete their final year thesis. Again this year eight students, two each from NCA, (National College of Arts) NAPA , (National Academy of Performing Arts) AIFD (Asian Institute of Fashion Design) and PIFD (Pakistan Institute of Fashion Design), were handed their certificates of merit from Talat Hussain and Imran Aslam.
The finale had international star Rahat Fateh Ali Khan and director Frieha Altaf introducing four new faces to cinema by coaxing virtuoso performances out of models Noore Bhatti, Sabeeka Imam, Sadaf Kanwal and Fia Khan. They performed to well-loved numbers such as Zaroori Tha, ChoriChori , Terey Mast Mast Do Nain and Habibi with everybody joining in for the grand finale on Nach Dum Dum.
Here are some glimpses from LSA 2015 :-
Credits:
Producer and Show Director Frieha Altaf of Catwalk Productions conceptualized the acts; with scripts by WasayChaudhry and Yasir Hussain.TV Production was by Team Nadeem J. Show styling and Image Consultant for LSA 2015 was done by N-Pro by Nabila who were in charge of the look on stage. Official Media Partners were Geo Group and PTV. Official Radio Partner was SAMAA FM 107.4.Team RAKA led by Anisa Rashid Khan and Amina Rashid Khan provided the event decor and designed the LUX lounge and Digital bar on the Red Carpet. Logistical support was provided by TML and Media Management was by Golin. Official Photographer Faisal Farooqui at Dragonfly.
ABOUT LUX STYLE AWARDS
The LUX Style Awards is the most prestigious awards ceremony held annually in Pakistan since 2002. With close to 30 awards given each year, LSA is a celebration of ‘style’ in the Pakistani entertainment and fashion industry. Attendees look forward to an evening full of song, dance and excitement as the LSAshonour veterans and emerging talent for their contribution to the national landscape. The contest for being nominated is fiercely fought each year and critiqued by some of the leading lights of the entertainment industry. The LUX Style Awards is the oldest and most prominent platform dedicated to honouring the Pakistani Fashion, Music, Television, and Film industry. The Awards are both, voted by the public and critiqued by a Jury of experts. The LUX Style Awards are often dubbed as the ‘Pakistani Oscars’ and are known for bringing all the celebrities under one roof for an annual night of glamour and glitz.
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