[Karachi, 24th February 2016]: MStudio, an upcoming fashion brand for women, vows to liberate mind-sets and have a social impact on the current market of the country. In light of this vision, they have launched their campaign In The Pink Room, which highlights extraordinary women who we come across on a daily basis.
“The concept of ‘In the Pink Room’ is all about recognizing the not so average woman, who fights on a daily basis against social and cultural norms to achieve what she wants. We wanted to give them a virtual space where their struggle could be celebrated”, said Daiyaan Alam, CEO of MStudio.
In the first phase of the campaign, Monro Studio has highlighted the achievements of a few women they have identified as strong, ambitious and resilient.
“We don’t just want to highlight the Oscar winners and the physicists and the mountaineers. They are, no doubt, a source of immense pride to us on an international level. But we want to expand the criteria of appreciation to include many more women. We want to highlight that girl who defies societal pressure and says she will go into film making, even if she faces resistance. We want to encourage the girl who takes up mountain climbing with her friends, even though her family tells her it’s not for girls. We want to celebrate the Sharmeen Obaid Chinoys and the Nergis Mavalvalas who don’t get celebrated for being who they are.” said Sumbul Usman, Digital Representative of the brand.
MStudio urges everyone to send in nominations for women who inspire them so that they can be featured. The nominations can be sent on Facebook or via a tweet with the hashtag #InThePinkRoom
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