Get ready, Pakistan! The country’s first and only original music festival, OG FEST, is making a grand comeback—and this time, it’s bigger, louder, and more electrifying than ever. In an exciting new chapter, OG FEST: LUMS EDITION is all set to take center stage on 26th April 2025 at LUMS (Lahore University of Management Sciences), bringing together Pakistan’s most iconic and trending original artists for a night that promises to be nothing short of legendary.
From a Bold Idea to a National Movement
What began as a daring initiative to celebrate homegrown, original music has rapidly evolved into a full-scale cultural movement. Spearheaded by 3DM Media Agency, OG FEST made its groundbreaking debut in Karachi, capturing the hearts of thousands. Its momentum only grew with a second stellar showcase at Beaconhouse National University (BNU). Now, OG FEST sets its sights on LUMS, aiming to raise the bar yet again.
The Ultimate Music Lineup
Brace yourself for a star-studded lineup that’s guaranteed to light up the stage:
- Ali Azmat
- Hasan Raheem
- Ashir Wajahat
- Shae Gill
- Annural Khalid
- Hassan & Rooshan
- Afusic
- Ali Raza & Shajr
- Derwaish
Nine of Pakistan’s most celebrated and trending original music acts will perform live on one stage, offering an unforgettable sonic experience that merges culture, energy, and pure musical genius.
Powering the Movement
This edition of OG FEST is a result of a dynamic collaboration among four powerhouse creative agencies:
- 3DM Media Agency (Curating the experience)
- Blackdiamond Media Services
- Vibe Media Agency
- Groovon
These agencies have come together under a unified mission—to elevate original Pakistani music and revolutionize the live event scene in the country.
LUMS x OG FEST: A Campus Come Alive
The festival is brought to life in partnership with several key LUMS student bodies, including:
- LUMS Student Council
- LUMS Media Arts
- Dance LUMS
- PhotoLUMS
- LUMS Music Society
Their collective energy ensures the campus transforms into a festival of lights, music, and culture, turning a regular night into a memory that’ll last a lifetime.
Behind the Scenes: Partners Making It Happen
OG FEST: LUMS EDITION wouldn’t be possible without a stellar lineup of collaborators and partners:
Organising Partners:
- 3DM Media Agency
- Groovon
- Black Diamond
- Vibe
Wardrobe Partner:
- HALO
Publishing Partner:
- TrendinginSocial.com
Collaborating Partners:
- Ak Luxury Event
- Jaztas
- Bolt
- Brandact
Outdoor Partner:
- Mag Media Agency
PR Partners:
- One Degree Media
- Mythm Media
Don’t Miss the Music Event of the Year
Whether you’re a die-hard music lover or just looking for a vibe that’s fresh and unapologetically original, OG FEST: LUMS EDITION is your ticket to a transformative musical experience.
So grab your friends, lace up those dance shoes, and get ready to witness history in the making on April 26, 2025. This isn’t just a concert—it’s a movement. Be part of the original sound of Pakistan.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
Email:- fahad164@gmail.com , fahad@themediaparadigm.com
