The 3rd edition of Pantene Hum Showcase, powered by TUC, was off to a great start as 7 of Pakistan’s illustrious fashion brands showcased their collections. Displaying unique collections, day one commenced with Zaheer Abbas, followed by 9Lines, Emraan Rajput, Zonia Anwaar, Image, and Deepak & Fahad, with Sublime by Sara as the finale; all setting the pace for a phenomenal fashion week to come.
Commencing the night with ‘Conceptuellè’, Zaheer Abbas aimed to broaden his canvas of signature whites as he dipped his toes in choice colours rendered with his fanciful imagination. Abbas’s collection put a strong, simple, dramatic emphasis on colour, cut, construction and contrast in cotton, all without a speck of embellishment or print!
Following this was a strong debut by the quirky 9Lineswith Nausheen Shah as their showstopper. Inspired by pop art with a playful touch of contemporary and sass, stitched in modern silhouettes and amped up with out-of-the-world accessories, their collectionPop Kitschry brought pieces that played on the brand’s funky sense of humour.
Next we had Emraan Rajput’s ‘The Marquis’, which was a palatial version of those elements that ‘never get old’ in men’s formal wear; the highlighting pastel and dark colours. This marvelous collection reflected upon the excellence of quality and dictated luxuriousness, with the talented Imran Ashraf as showstopper.
‘Reverdie’ by Zonia Anwaar was a contrast between the unassailable power of textile and defiant finesse in silhouettes, celebrating the beginning of spring in full bloom. Breezy, fresh and deliciously feminine, soft structures with digital botanical brilliance brought a cheerful riot of colour in bursts of meander to mint blues and rich greens joined by subtler hues of opulent pinks.Summer jackets, print tunics and contrary separates were the highlights of this collection, along with some spot-on fashion trends by Zonia Anwaar.
The age-old brand Image brought a desire to revive traditional gota work with ‘The Return’. The collection featured a play of modern silhouettes using traditional gota work and showcased a preview of the brand’s upcoming luxury pret line for the high street.
This season, Deepak & Fahad strived to highlight the epidemic of endangered species, the magnificent winged and horned creatures that make our world beautiful but are slowly dying out. With this collection, they used intricate embroidery and prints to give a voice to the voiceless and emphasize the need to protect, conserve and respect.Actors Ali Rehman and Hareem Farooq from the movie Heer Maan Jayegi walked as showstoppers for the brand.
The sun that sets every single day in all its glory with the most gorgeous and breathtaking hues is what inspired Sara Shahid’s SS 2019 collection, ‘The Sublime Sunset’. The silhouettes were fluid with a strong emphasis on drape and texture and ended the night on a strong note.
Pantene presented “The Strong is Beautiful” Award to the very talented Palwasha Bashir, who has been remarkable & represented Pakistan on several prestigious global platforms like the Commonwealth Games & Asian Games. Palwasha was also crowned the National Champion in 2009, a living testament that beauty truly lies in the strength to stand out & shine bright!
Known for its innovation & creativity, the fashion label 9Lines took home the Pantene Rising Star Award.
Speaking on the occasion, Sultana Siddiqui president HUM Network said, “HUM Network has given the local fashion and entertainment industry an array of platforms to not only present talented designers and artists to the global audience, but also to raise the bar of creativity with the quality content presented. We started bridal couture week and the world now knows the intricate and beautiful work of our designers and their craftsmanship. In the same way, local pret, couture and luxury wear industries need to be introduced to the people around the globe, and HUM Showcase within a very short span of time, has taken over the fraternity with its top of the line production values resulting in high-end fashion on the ramp and via broadcast globally. Our team has worked successfully to project home grown talent locally and internationally and will endeavour to do so by continuing to work and give talented people the chance to showcase their work on such platforms. I am also happy that my sons Duraid CEO HUM Network, and Shunaid Board Director HUM Network, support the network in projecting Pakistani culture abroad.”
The 3rd Edition of Pantene HUM Showcase featured Rizwan Beyg as show director, Raheel Rao as as Senior Fashion Consultant and Advisor,Team Nabila, N-PRO and NGENTS as the official hair & makeup partners, with backstage management by Production 021.Official photography by Arsalan Bukhari, and DJ Yousuf Kamal handling music, while Mind Map Communications is a partner on both digital & press management.
ZAHEER ABBAS
Collection name: Conceptuellè
With Conceptuellè; Zaheer Abbas aims to broaden his canvas of signature whites; he dips his toes in choice colors rendered in his fanciful imagination. Abbas’s collection puts a strong, simple, dramatic emphasis on colour, cut, construction & contrast in cotton. Pieces are further elevated by employment of fine couture level construction with hand pleated textures & signature 3D draping; all that without a dot of embellishment or print; creating a fine mix of romanticism and contemporary aesthetic.
9Lines:
Collection Name: Pop Kitschry
Synonymous with all things quirky, offbeat and innovative; 9Lines, with all its uniqueness presents art through fashion with their upcoming collection – POP KITSCHRY!
Inspired by pop art with a playful touch of contemporary and sass, stitched in modern silhouettes and amped up with out-of-the-world accessories, this collection is what you need to keep your eyes on! Led by Hassan Iqbal Rizvi & Saad Shahid, Pop Kitschry focuses on driving irreverence into everything it does – creating pieces that play on the brand’s warped sense of humour. Their attitude of poking fun and not taking anything too seriously is carried through the whole collection, continually inspired by youth nostalgia, teenage rebellion and a sense of apathy towards conforming to the norm.
ZONIA ANWAAR
Collection Name: Reverdie Spring/Summer 2019 by Zonia Anwaar
‘Reverdie’ is a contrast between the unassailable power of textile and defiant finesse in silhouettes, celebrating the beginning of spring in full bloom.
Breezy, fresh and deliciously feminine soft structures with digital botanical brilliance bring a cheerful riot of colour, in bursts of Meander to Mint Blues, Rich Greens joined by more subtle hues of opulent Pinks.
Summer jackets, print tunics and contrary separates will be highlights along with some spot-on fashion trends by Zonia Anwaar.
IMAGE
Collection name – THE RETURN
A desire to revive traditional gota work and bring back this rich technique of our heritage into fashion and onto the high street! Image has completed 25 years in the industry, evolving from being luxurious fabric creators to now being an iconic high street fashion brand. The collection features a play of modern silhouettes using traditional gota work and showcases a preview into the brands upcoming luxury pret line for the high street!
Signature Chikanakri embroideries using luxurious fabrics going a few notches higher to glam up the otherwise everyday look into outfits wearable for dressier occasions!
DEEPAK & FAHAD:
Collection Name: Markhor
We live in a world where we are constantly looking for the best for ourselves… in this process we sometimes forget the harm we are causing to all the other creatures we share this planet with.
This season, Deepak & Fahad have strived to highlight the epidemic of endangered species, the magnificent winged & horned creatures which make our world beautiful but are slowly dying out. With this collection, we have used intricate embroidery & prints to give a voice to the voiceless and emphasize the need to protect, conserve and respect.
Fashion is not just about making clothes, it’s about starting a conversation… Let’s stand together to make our world better.
SUBLIME BY SARA
Collection Name: The Sublime Sunset SS 2019
The Sublime Sunset SS 2019 collection is inspired by the one thing that truly fills my heart with joy and awe. The Sun that sets every single day in all its glory with the most gorgeous breathtaking hues. It fascinates me and makes me think and believe that “Sunsets are proof that no matter what happens. Every day can end beautifully”.
The silhouettes are fluid with a strong emphasis on drape and texture. The Sublime Sunset colour has forever been a part of my life and I wanted to translate it into my love for design and sunsets.
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