Pantene HUM Showcase Day Two powers on with energy

After a phenomenal start to the 3^rd edition of Pantene HUM Showcase on day one, day two continued with the same energy, and a fresh lineup of renowned brands. From active wear to gorgeous heritage pieces, the runway saw it all. HSY, Neelo Allawala, U&I by Umer and Imrana, Mona Imran, Outfitters, Hussain Rehar and Mahgul each showcased an innovative collection at this prestigious platform.

Starting the show was Pakistan’s fashion force, HSY, with a one of a kind collection titled ‘HSY Active’. The collection put a fashionable spin on contemporary athleisure clothing and is created for the active man and woman with Ahmed Ali Akbar and Mansha Pasha as showstoppers.

Neelo Allawala followed with an evening wear collection with chic and modern designed pants and lightly worked tops. The diversity and classic style of the ensembles make them wearable throughout the year, suited to the summer or fall climate alike as modelled by her showstopper Sarwat Gillani.

Umer and Imrana’s runway debut brought ‘Living Traditions’, a conscious attempt to highlight the multi-faceted handloom tradition of Pakistan and its potential for mainstream fashion garments for men and women. Drawing inspiration from the classic kurta, shalwar and angarkha,this maiden collection was fashioned with contemporary silhouettes for the woman of today.

This was followed by Mona Imran’s pret line ‘Bejewelled’, which was a collection of demi couture separates and coordinates in jewel tones.The western wear included high waist and drop waist dresses with eye-catching fusion cuts, patterns and flares. While for the ethnic dresses, Mona Imran brought asymmetrical bodices with brio skirts, and the Wrong No. 2 stars Neelam Muneer and Sami Khan as showstoppers.

Outfitters showcased ‘Conversations’, which depicts an amalgamation of the latest street-style trends and youth culture.The carefully designed pieces were put-together to express individuality and personal style.

Rising star Hussain Rehar’s ‘H₂O’was an amalgamation of vivid lines with curvy, linear prints to create a contemporary, bold and emotive vision refined with high fashion sensibility to dazzling new extremes. The uber stylish actress Ayesha Omar walked as a showstopper for Rehar.

Mahgul closed the show with her collection ‘Between Ebony and Ivory’, which brought out the spirit of contrast and harmony, channeling a new interpretation of what it means to be ‘feminine’. Predominantly set in a monochromatic aesthetic with minimal embellishment, the collection was based on form and structure with a less is more vibe.

Pantene presented “The Strong is Beautiful” Award to the very talented Sarwat Gillani for her contribution towards promoting the Special Olympics Pakistan.

The upcoming talented duo Umer & Imrana bagged the Pantene Rising Star Award.

Speaking on the occasion, Sultana Siddiqui president HUM Network said, “HUM Network has given the local fashion and entertainment industry an array of platforms to not only present talented designers and artists to the global audience, but also to raise the bar of creativity with the quality content presented. We started bridal couture week and the world now knows the intricate and beautiful work of our designers and their craftsmanship. In the same way, local pret, couture and luxury wear industries need to be introduced to the people around the globe, and HUM Showcase within a very short span of time, has taken over the fraternity with its top of the line production values resulting in high-end fashion on the ramp and via broadcast globally. Our team has worked successfully to project home grown talent locally and internationally and will endeavour to do so by continuing to work and give talented people the chance to showcase their work on such platforms. I am also happy that my sons Duraid CEO HUM Network, and Shunaid Board Director HUM Network, support the network in projecting Pakistani culture abroad.”

The 3rd Edition of Pantene HUM Showcase featured Rizwan Beyg as show director, Raheel Rao as as Senior Fashion Consultant and Advisor,Team Nabila, N-PRO and NGENTS as the official hair & makeup partners, with backstage management by Production 021.Official photography by Arsalan Bukhari, and DJ Yousuf Kamal handling music, while Mind Map Communications is a partner on both digital & press management.

HSY

Collection Name: HSY Active

Pakistan’s fashion force, HSY is all set to redefine the fashion boundaries with the brand’s upcoming, one of kind collection title “HSY Active” at Hum Showcase S/S 2019. Through this collection, HSY promotes a more healthy and active life, endorsing unconventionality and originality. The collection is an ode to all the non- conformists who are not only trend setters when it comes to fashion but also in life overall. As HSY sees it, they live their life accordingly to their own rules and make their own path, often swimming against the tide of what is considered ‘acceptable’. No more excuses, no more apologies for towing the line, the collection puts a fashion spin on contemporary Athleisure clothing and is created for the active man and woman. The collection is intended for athletic activities as well as other casual or social occasions.

https://www.instagram.com/p/Bwc4uOdHYBI/

NEELO ALLAWALA

This evening-wear collection by NeeloAllawala is a very chic and modern collection of pants and lightly worked tops. It features narrow and sleek cuts made for the modern woman of the 21st century.

The diversity and classic style of this collection makes it wearable throughout the year, suited to the summer or fall climate alike.

Using bold blacks contrasted with whites as well as an array of pastel hues, this eclectic collection is perfect for any evening occasion. The modern cuts appeal to both millennial and GenX and Y as well.

https://www.instagram.com/p/BwcVzo4HrDu/

U&I by UMER and IMRANA:

Collection Name: Living Traditions

Living Traditions U&I is a conscious attempt to highlight the multi-faceted handloom tradition of Pakistan and its potential for mainstream fashion garments for men and women. The brand aspires to be a trend setter and stay at the forefront of fashion keeping social responsibility and sustainable design practices as the core of what we do. Drawing inspiration from our own classic garments like a basic Kurta, Shalwar and angarkha this maiden collection is fashioned with a contemporary silhouette for the woman of today. The design approach is easy but intelligent to offer the wearer freedom of style by pairing upper and lower garments to suite their individual style statement. Our cuts are smartly engineered to use maximum fabric without any wastage and minimal joinery. This collection is a mix of multi-layered pieces in relaxed shapes both with volume and straight cut making it apt for all body types.

MONA IMRAN:

Collection Name: Bejewelled

Mona Imran is about to showcase her pret fashion line “BEJEWELLED” at Hum Showcase Spring/Summer season 2019.

“BEJEWELLED”, is a collection of couture separates and coordinates. An aw-inspiring collection composed of solid gemstones colors as well as its tint sparkling tones and hues.

Relating to the “BEJEWELLED” on the ramp, Mona Imran portraying partial to solid hues of precious gemstones capturing contemporary color theory like iridescent shades of Ruby, Emerald, Amethyst and Sapphire. Mona Imran pouring out some different hues of these unique jewel stones.

The focus of the collection is flared pants that are teamed with crop tops, basic bodice and asymmetrical tunics as well. Keeping the silhouettes sheer and basic with slim and elegant look. Western wear encapsulating the high waist and drop waist dresses. Some with eye-catching fusion cuts, patterns and flares. While for the ethnic dresses, Mona Imran brought asymmetrical top bodice with brio skirts.

To match the beauty of the collection, the fabric that is ideal for Spring/Summer’19 events, moved seamlessly from pure raw silk to chiffon and stylize the fits with organza. The very wearable pants, crop tops, tunic, fusion cuts and western silhouettes aimed to target the modern women, who are frequent globetrotter and loves to experiment with their wardrobe.

https://www.instagram.com/p/Bwch5QWH6Nb/

OUTFITTERS

Collection Name: Conversations

Outfitters will be showcasing their new collection, #Conversations, at the HUM Showcase 2019, depicting an amalgamation oflatest street-style trends & youth culture.The design concept demonstrates what Outfitters mean, i.e., the essence of today’s youth, a curation of all features, movements and flairs essentially relevant to GenZ and Millennials.

Fashion is a celebration of personal style, taking inspiration from this, Outfitters brings in this collection a continuation of the trends that pick up steam, i,e., style maneuvers, super-casual pieces and the accessories front &beyond mixed in to create some seriously out-there looks. The carefully designed pieces are put-together to express individuality and personal style. The clothing that the youth chooses to wear allows them to do two main things; express themselves and their emotions to others and allows them to stand out and feel like their own person. Think of it as a snapshot of today’s pop culture as we embark on this great experience of fashioning Outfitters’ runway-collection.

HUSSAIN REHAR

Collection Name: H2o By Hussain Rehar

Since Rehar’s interest in inter-disciplinary approach to creation, which goes beyond fashion, the designer has combined the past and the future into visionary present. The line H2O by Hussain Rehar eclipses the embodiment of contemporary-modern fashion. In the world of today, Rehar blends the unmistakable style whose essence lies in its contrasting features.

The collection draws on new horizons for creativity and ingenuity. The amalgamation of vivid lines with curvy linear prints create a contemporary bold and emotive vision refined with high fashion sensibility to dazzling new extremes.

MAHGUL:

Collection Name: Between Ebony and Ivory

Between Ebony and Ivory is a collection that embodies the spirit of contrast and harmony channeling a new interpretation of what it means to be ‘feminine’.

Where simplicity and boldness clash and fuse to celebrate the woman of today; the multi-faceted versatile woman with a wardrobe of identities, always with an eye on that which is classic. Fashion that is repeatable and that embraces the joy of a wardrobe that is evergreen. Predominantly set in a monochromatic aesthetic with minimal embellishment, between Ebony and Ivory is based on form and structure with a less is more vibe.