Pepsi introduces Pepsi Black With A Power Pack TVC

Pepsi introduces Pepsi Black, the boldest tasting cola in town with a power pack TVC featuring the talented and bold youth stars of Pakistan Vais Khan (Member of the winner band of Pepsi Battle of the Bands season 2,), Abid Brohi (Famous Pakistani Rapper), Irfan Junejo (Pakistan’s leading Youtuber/Vlogger), Anita Karim (Pakistan’s youngest MMA fighter) and Noor Zafar (Renowned Pakistani Actress).

Watch Pepsi Black TVC 2019

The Ad has been perfectly blended & well executed with a power cast and a message that goes well in line with the product USP. Pepsi Black is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to their drinks Pepsi and Diet Pepsi. It is sold primarily in European and Asian markets.

The TVC has been very well thought with the right choice of brand ambassadors that target youth particularly hitting the right chords as the present youth is much conscious on their calorie count when it comes to opting for fizzy drinks. All in all Pepsi Black is introduced in line with the new generation of consumers becoming more focused towards making healthy choices and  living a healthier lifestyle.

Kudos to the brand & agency for coming up with a brilliant conceptualization & execution.

 

 

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