PFDC L’Oréal Paris Bridal Week 2019 Day 3 Sneak Preview

The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented the third and final day of the ninth consecutive PFDC L’Oréal Paris Bridal Week 2019 – a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion, while fusing hair and makeup trends to create looks for the upcoming bridal season of 2019-2020.

PFDC L’Oréal Paris Bridal Week 2019 highlighted the bridal collections of 25
designers from across Pakistan at Nishat Banquets in Lahore.

This year at #PLBW19, PFDC showcased a mix of established, young, and contemporary designers within an enlarged scope of the bridal platform, following two distinct sets of show segments: Early Evening and Evening shows.

To this end, the PFDC presented a set of collections in the evening segment from a diversity of mainstream luxury bridal ateliers. The PFDC further extend their commitment to building an industry of new talent and brands with the early evening segment, where this year the Council gave a platform to 4 new designers, many of whom have been trained at the Pakistan Institute of Fashion Design.

On the final day of PFDC L’Oréal Paris Bridal Week 2019, the PFDC, in the early evening segment, introduced for the first time the solo show concept, setting it apart from previous early evening shows where designers were grouped together.

The early evening bridal showcase on the final day started with a solo show by MNR Design Studio which was followed by an early evening grouped bridal showcase featuring FAS and Noreen Neelam. This was followed by evening bridal showcases featuring a grouped bridal show comprising of Fahad Hussayn, Nickie Nina and Republic by Omar Farooq.

The evening ended with a grand finale solo showcase by HSY, as summarized below.
L’Oréal Paris simultaneously hosted two events in Pakistan and Paris to celebrate women, beauty & fashion. L’Oréal Paris Pakistan launched ‘I Am Worth It’ campaign on the third day of PFDC L’Oréal Paris Bridal Week, where beauty meets fashion to raise awareness about women’s issues in Pakistan,
highlighting L’Oréal’s work and commitment to empowering women in Pakistan.

Simultaneously, L’Oréal Pakistan’s spokesperson Mahira Khan represented Pakistan and the brand at the prestigious Paris Fashion Week.

Sehyr Saigol, Chairperson of the PFDC, has said: “For 9 years PFDC & L’Oréal have worked passionately to establish, maintain and innovate our fashion platform. We are proud of the fact that PFDC L’Oréal Paris Bridal Week has been a consistent leader in creating path-breaking trends and bringing alive the best in fashion and beauty together on the runway, while also pioneering new ways for how fashion is showcased. With this iteration of PFDC L’Oréal Paris Bridal Week we look forward to elevating our vision further, bringing to the runway a diversity of some of Pakistan’s most established and at the same time Pakistan’s exciting, emerging creative designers.”

Junaid Murtaza, Managing Director L’Oréal Pakistan, has said: “L’Oréal Pakistan and the PFDC’s partnership stands strong for 9 years, becoming the most anticipated beauty meets fashion platform of the year, defining and forecasting the best makeup and hair trends along with the most exciting fashion
with the country’s best fashion designers.

From Pakistan to Paris: L’Oréal Paris Pakistan celebrates women, beauty and fashion

As we evolve in our growth with the PFDC, we add depth and further perspective to our collaboration, bringing L’Oréal Paris brand’s ethos of ‘Because You’re Worth It’ to life center stage to PLBW 2019.

In the past two editions of the PLBW we through our spokespersons Mehreen Syed and Mahira Khan have highlighted “Worth” in context of promoting self-esteem and the independence of women in our society. Indeed, with our partnership with IFAP for the past 3 years, we have worked to elevate and empower women from lesser fortunate communities, focusing on the lifting of self-esteem, confidence and financial empowerment through free, top-quality beauty training programs. Through our partnership with the PFDC this iteration, we look to drive this further, bringing to PFDC L’Oréal Paris Bridal Week our belief and values of ‘Beauty for a Better Life’.”

With PFDC L’Oréal Paris Bridal Week, L’Oréal Pakistan continued to strengthen its commitment to #BeautyMeetsFashion platform and like every year, L’Oréal Paris set new trends for both bridal makeup and hair for the season.

L’Oréal Pakistan also reinforced the group’s credentials in beauty-technology leadership. For the first time in Pakistan, attendees experienced the makeup looks curated exclusively for PFDC L’Oréal Paris Bridal Week [#PLBW19] in real time courtesy of a virtual makeup station powered by Modiface, Augmented Reality Application #.

In addition to this, L’Oréal Paris, in collaboration with SFK Studios [Sadaf Fawad Khan], shall be auctioning off a bridal outfit by SFK Studios during #PLBW19, proceeds for which will be donated to ICARE, to support Beauty for a Better Life – a philanthropic educational program by L’Oréal Foundation
which enables economic empowerment of women via grooming workshops and beauty training.

Indeed, the PFDC, in continuation of their consistent efforts to introduce fresh forces of fashion to the industry, brought to PLBW new bridal designers in the luxury evening segment: Zubia Zaineb and the Aquafina Rising Talent. Aquafina Rising Talent was mentored and curated directly by Chairperson of the PFDC, Sehyr Saigol. She worked individually with each designer to edit, structure, technically create, fabricate and develop new capsule collections with their designs having been adapted from their thesis
presentations. The PFDC incubates each designer, providing the wherewithal for each designer to produce their collections. Moreover, the PFDC has worked over an entire decade to develop an infrastructure to professionalise the modelling industry of Pakistan. This has included the scouting, development and training of an entire new industry of models. This has also included instituting standards for a safe, protective and encouraging workplace for models. For this ninth iteration over 300 models along auditioned.

The PFDC proudly continued their partnership with L’Oréal Paris as their title sponsor for the ninth consecutive season with Aquafina as the blue carpet, rising talent and beverage partner, Libas Now as the digital content partners, Borjan as the footwear partner, Careem as the technology partner, J.
Fragrance as the fragrance partner and Sonica Jewellers Signature as an Associate Sponsor.
PFDC L’Oréal Paris Bridal Week [#PLBW19] was produced by the PFDC, with Hira Shah as the choreographer, ReStart Branding Solutions and Shazreh Khalid of Z and S events as event architects, Production 021 as show production and backstage management, N-Pro/NGENTs hair and makeup stylists, Kamiar Rokni as the official spokesperson for the PFDC, Rehan Babar as the Blue Carpet Host, Red Communications as the digital agency, Faisal Farooqui and the team at Dragonfly as the official photographers, AI Solutions as the tech support and live stream partners, Radio1 FM91 as the Radio
Partners, Hum TV as the TV media partner with media management by Lotus Client Management & Public Relations.

Photography Credits: Faisal Farooqui and his team at DragonFly