Realme, a renowned Chinese smartphone maker, has set a new benchmark in Pakistan’s smartphone industry by unveiling the Realme C75, the country’s first locally assembled waterproof and shockproof smartphone. The launch event, held on Monday, marked a significant milestone in mobile technology, blending durability, affordability, and premium design.
Unmatched Features and Design
The Realme C75, priced at PKR 49,999 for the 24GB+128GB variant and PKR 54,999 for the 24GB+256GB variant, is a standout in the mid-range segment. Packed with groundbreaking features, the phone delivers excellent value for money.
Waterproof Capability (IP69 Rating)
The Realme C75 is equipped with an IP69 rating, ensuring the highest level of water and dust protection in its category.
- Extended Water Immersion: The device can endure over two hours of underwater exposure and remain functional even in freezing temperatures.
- Washable Design: This phone is unique in its ability to be washed like hands, whether it’s switched on or off, offering unparalleled water resistance.
Shock Resistance
Designed with ArmorShell Glass Protection, the C75 is engineered for maximum durability.
- The device can withstand drops from heights of 50-60 feet without compromising screen or panel functionality.
Luxurious 3D Design
Realme has introduced a cross-arc texture and dynamic light play, giving the phone a premium, 3D luxurious feel. This design element makes it a class apart in its price range.
Warranty for Peace of Mind
Realme backs its waterproof claims with a one-year water damage warranty, ensuring customers feel secure in their investment.
Commitment to Local Manufacturing
The Realme C75 is the result of $16 million investment in local smartphone assembly, enabling 100% locally assembled devices.
- Increased Production Capacity: The company aims to increase its output from 150,000 units per month in 2023 to 200,000 units per month by 2025, a 25% growth.
- Realme has capitalized on favorable tax policies by importing parts instead of finished devices, significantly lowering costs and boosting local production.
Market Performance and Growth
Realme’s focus on innovation and affordability has led to exceptional growth in Pakistan’s competitive smartphone market.
- The company experienced a 540% increase in sales volume in 2024 compared to 2023.
- In Q2 2024, Realme claimed the fourth spot in the market, surpassing established brands like Samsung and Oppo.
- Realme’s market share rose from 3% in 2023 to 11% in 2024, reflecting its rising popularity among consumers.
A Game-Changer in the Industry
The Realme C75 is not just a smartphone; it is a testament to the company’s commitment to innovation and local manufacturing. “The year 2024 has been a game-changer for us,” said Asma Hayat, Marketing and Communication Manager at Realme. “We’ve demonstrated resilience and innovation in a highly competitive market.”
Availability and Positive Reception
The Realme C75 will be available in Pakistan starting December 28, following its successful launch in India and Vietnam, where it garnered praise for its unique features.
Final Thoughts
Realme’s latest innovation, the C75, is a perfect blend of durability, premium design, and affordability. With features like the IP69 waterproof rating, shock resistance, and cutting-edge design, the Realme C75 sets a new standard in the mid-range smartphone market.
As Realme continues to expand its presence in Pakistan, the C75 is a clear reflection of its vision: delivering advanced technology at accessible prices while fostering local production to strengthen the country’s smartphone ecosystem.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
Email:- fahad164@gmail.com , fahad@themediaparadigm.com
