realme Unveils Bold Three-Year Strategy at MWC 2025 with Game-Changing Interchangeable-Lens Concept and AI Innovations

realme, the world’s fastest-growing smartphone brand, has announced an ambitious three-year strategic plan at Mobile World Congress 2025 (MWC 2025). The brand aims to double its global user base while strengthening its presence in the mid-to-high-end smartphone market. Alongside this roadmap, realme introduced its groundbreaking Interchangeable-Lens Concept, showcasing the future of mobile photography, and reinforced its commitment to AI-powered innovations.

Aiming for Market Leadership: Doubling the Global User Base

realme has set its sights on expanding into over 100 markets and doubling its global user base within the next three years. This goal follows the company’s impressive growth in Q3 and Q4 of 2024, where it emerged as one of the fastest-growing smartphone brands in key regions.

To realize this vision, realme will focus on three core areas: product innovation, brand elevation, and technology advancement. The company’s flagship GT Series will continue pushing the limits of AI-driven performance and imaging, while the Number Series will redefine mid-range capabilities with advanced cameras and cutting-edge designs. Meanwhile, the C Series will maintain its mission of providing feature-packed, affordable smartphones for young users.

Leading the AI Revolution in Smartphones

realme reaffirmed its role as an AI innovator with the NEXT AI initiative, a program dedicated to enhancing AI imaging, gaming, and efficiency across its entire smartphone lineup. The company plans to ship 100 million AI-powered smartphones globally over the next three years.

Users can expect industry-leading AI features such as AI Ultra Clarity 2.0, AI-driven gaming optimizations, and enhanced AI efficiency tools that streamline everyday tasks. Additionally, realme aims to integrate segment-leading chipsets and massive battery capacities across all its devices.

Redefining Mobile Photography with the Interchangeable-Lens Concept

A major highlight of MWC 2025 was realme’s Interchangeable-Lens Concept, an innovative step towards professional-grade smartphone photography. This cutting-edge prototype introduces:

A 1-inch custom Sony sensor
A proprietary lens mount system allowing DSLR lens attachments
Two specialized lenses: 73mm portrait lens & 234mm telephoto lens

While the concept is still in development, it represents realme’s bold vision for overcoming mobile photography limitations by integrating modular optics with smartphones.

Additionally, realme introduced AI-powered imaging features, including:

AI Voice-based Retoucher – Edit images hands-free by giving voice commands like “Remove background” or “Change sky to sunset.”
AI Video Eraser – Remove unwanted objects or people from videos with a single tap.

Gaming and IP Collaborations for a New Era

realme is setting the stage for next-generation gaming with exclusive partnerships in the esports and entertainment industries. The brand will collaborate with top gaming studios to introduce new IP co-branded products, technical integrations, and esports events that redefine mobile gaming.

realme’s gaming focus includes:

High frame-rate gaming for a smoother experience
Ultra-low latency for seamless connectivity
Immersive features tailored for mobile gamers

Additionally, realme announced plans to launch limited-edition collaboration smartphones with leading entertainment and luxury brands, setting new design and performance benchmarks.

realme 14 Pro Series: Bringing Flagship Features to the Mid-Range

At MWC 2025, realme also introduced the realme 14 Pro Series, the first cold-sensitive color-changing smartphones designed to make flagship technology more accessible.

Key highlights of the realme 14 Pro+ include:

First mid-range smartphone with a periscope telephoto lens
120X SuperZoom & Sony IMX882 sensor for DSLR-level photography
AI Ultra Clarity 2.0 powered by NEXT AI
6,000mAh battery with 17-hour video playback
Snapdragon 7s Gen 3 5G processor (14 Pro+) and Dimensity 7300 chipset (14 Pro)
MagicGlow Triple Flash for professional nighttime portraits

With these advancements, realme continues to break flagship exclusivity, bringing high-end imaging, performance, and AI capabilities to a broader audience.

The Future of realme: Innovation Without Limits

As realme embarks on this new chapter, it remains committed to its mission of empowering young users with groundbreaking technology. From AI-driven smartphones to revolutionary imaging solutions and next-gen gaming, realme is setting the stage for a future where innovation knows no bounds.