Sania Maskatiya, a name synonymous with Pakistan’s rich fashion heritage, has unveiled its newly reimagined Lahore flagship outlet at a prime location in the city’s heart. The grand opening event brought together social stakeholders, patrons, and influencers, marking a significant milestone in the brand’s journey. The new store in Gulberg offers a diverse range of clothing, including ready-to-wear, formal wear, bridal wear, and menswear, encapsulating the essence of Sania Maskatiya’s signature style.
This grand opening is particularly special as it coincides with Sania Maskatiya’s 15th anniversary, a testament to the brand’s enduring legacy in the fashion industry. Over the years, Sania Maskatiya has become a cornerstone of Pakistan’s fashion scene, renowned for its blend of traditional and modern styles, crafted with high-quality fabrics and intricate details. The new flagship store is a celebration of this journey, reflecting the brand’s evolution and its vision for the future. It is designed to provide customers with a complete Sania Maskatiya experience, offering a unique blend of contemporary aesthetics and timeless elegance.
Co-Founder and Creative Director, Sania Maskatiya, expressed her excitement about this milestone, stating, “Through time, Lahore remains one of the most influential fashion destinations in the country, and we’ve been pleased to be present in the city for over a decade. As we commemorate 15 years of fashion, we are excited to elevate our city footprint with a reimagined flagship store in Gulberg, allowing us to connect with our customers in a new space. This milestone reflects our ongoing commitment to push the boundaries of fashion and showcase Pakistani craft at every stage.”
Echoing her sentiments, CEO and Co-Founder Umair Tabani remarked, “The opening of our new flagship outlet in Lahore is the perfect way to celebrate our 15 years and continue our journey of innovation and excellence. This new space embodies the essence of our brand while offering a fresh and contemporary shopping experience. We look forward to welcoming Lahore and celebrating this special milestone with all.”
About Sania Maskatiya
Founded in 2010 by Sania Maskatiya and Umair Tabani, the Sania Maskatiya brand has become a leading force in South Asian fashion, renowned for its exquisite craftsmanship, captivating prints, and intricate embroidery. The brand’s designs are a favorite among global audiences, and its commitment to Pakistani artisanship has earned it recognition at prestigious fashion weeks worldwide. Sania Maskatiya’s runway shows are eagerly anticipated across Pakistan, Europe, India, and the US, featuring at renowned events such as PFDC, FPW, Lakme Fashion Week, the Swarovski Sparkling Couture Infinity Exhibit, and Beirut Fashion Week.
Sania Maskatiya is also the only fashion design house from Pakistan to showcase at the prestigious New York Fashion Week for multiple consecutive years. The brand continues to expand its international presence with solo trunk shows across the Middle East, further solidifying its status as a global fashion powerhouse.
As Sania Maskatiya celebrates its 15th anniversary, the opening of the reimagined Lahore flagship store marks a new chapter in the brand’s illustrious journey, reaffirming its commitment to innovation, excellence, and the celebration of Pakistani craftsmanship on the world stage.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
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