Karachi,22 February 2017 : The 11th Fashion Pakistan Week officially started on 22nd /February in Karachi . Fashion Pakistan with a long tradition of holding bi-annual fashion weeks , is the country’s leading platform for fashion designers , is committed to encourage and promote upcoming fashion designers and brands . This particular installment of Fashion Pakistan Week has presented trends for spring summer 2017 by 25-30 of the country’s best fashion designers and retail brands .
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This year also marked Fashion Pakistan’s 10th Year Anniversary . Established in 2007 , the local fashion fraternity’s representative body was created by the designers , for the designers . The council has brought the Pakistani Fashion on the global map , introduced the concept of Fashion Weeks , Formalized business of Fashion and has launched many world acclaimed local designers and talent in the industry . Fashion Pakistan pioneered the concept of Fashion Weeks in Pakistan with the very first Fashion Pakistan Week held in 2010 . Since then , the Council has continually looked to new ways to support and bolster Pakistan’s growing fashion industry .
Also See : Sneak Preview of Day 2 at Fashion Pakistan Week 2017
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The line-up for Day 1 of Fashion Pakistan Week included collections by acclaimed designers like Ayesha Farook , Nauman Arfeen , Nida Azwer , Tina Durrani and FNKASIA , special segment to showcase upcoming designers in Bank Alfalah Rising Talent where designers Tooba Chottani , Areej Iqbal , Fatma Abdul Rauf , Zafar Ahsan Naqvi presented their creative collections . Urdu 1 Pictures also gave a curtain raiser to its upcoming movie “Mehrunnisa V Lub You” through a special segment . The Day one came to an end with Tina Durrani .
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Day one of Fashion Pakistan Week saw alot of celebrities walking the ramp for the designers , Aimen and Muneeb Butt walked the ramp for Nauman Arfeen’s wild vest collection , Asim Azhar & Noor Khan were the showstoppers for FNKASIA and beautiful Syra Shehroz walked the ramp for Tina Durrani .
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Fashion Pakistan – Bank Alfalah Rising Talent Showcase saw four emerging designers who showcased their collections through the Bank Alfalah Rising Talent Platform at the opening day of Fashion Pakistan Week . Bank Alfalah Rising Talent Programme aims to motivate , inspire and recognize young and upcoming talent in the country and provides them with opportunities to showcase their talent .
Also Read : Four up-and-coming designers vie for the Bank Alfalah Rising Talent Award at Fashion Pakistan Week 2017
The four debut designers contending for the Bank Alfalah Rising Talent Award and trying to make a mark in the Pakistani Fashion Industry included Tooba Chottani from Asian Institute of Fashion Design , Zafar Ahsan Naqvi from Indus Valley School of Arts and Architecture and Fatima Abdul Rehman from Pakistan Institute of Fashion Design . The four designers exhibited their collections for the very first time at the day one of Fashion Pakistan Week 2017 , and got the encouraging response from the audience .
Through this award , the Bank provides a prestigious platform for young designers to showcase their designs and win a cash prize of Rs . 500 , 000 . the best designer , chosen through a transparent voting of jurors and public , will be announced on Finale Day of FPW S/S2017 .
While talking about FPW’17 S/S , Deepak Perwani Chairperson of Fashion Pakistan Council , said , ” Ten Years celebration is a milestone for a council that was made for designers by designers , today we stand as a leading platform for promoting young designers , leading brands and debutants , taking forward the business of fashion . Here is to another ten years of fabulous fashion ” .
While talking in terms of partnership with Fashion Pakistan Week Urdu 1’s CEO Faraz Ansari said , ” Urdu 1 is delighted to be supporting Fashion Pakistan for its forth consecutive season . We are extremely pleased to be partnering with the Council on what is sure to be a fantastic event . With amazing talent on show , we are excited to help introduce Pakistani fashion to new international markets and expand our latest committment to fashion ” .
Nina Kashif – GM URDU 1 said ” URDU 1 is breaking boundaries in the field of films , fashion and entertainment . We are excited to partner with Fashion Pakistan in its 10 years celebrations through FPW S/S2017 . This year is also exciting for us as Urdu 1 will be officially launching in UK ” , Hence , bringing quality entertainment and fashion to international destinations through its broadcast .
Nida Azwer , CEO Fashion Pakistan , while talking about FPW ’17 S/S said , ” I am really looking forward to lots of exciting fashion for the next 2 days ” .
The three days’ event of Fashion Pakistan Week 2017 was designed and managed by CXO Events Architecture , and backstage was being managed by Production 021.N-Pro ( Nabila ) and N-Gents continued to serve as the official hair, make- up and styling partners . The show direction for FPW S/S 2017 was by Deepak Perwani , Choreography was by the seasoned choreographer Frieha Altaf of Catwalk Events . Take – II PR , the PR Company which has been dynamically managing the media , PR and fashion events of national and international repute was the official PR Company for the event . The official photographer of the event was Faisal Farooqui of dragon fly and lastly Mind Map Communications was the official Digital Media partner for the 2-day long fashion extravaganza .
Fashion Pakistan Week S/S2017 was executed in partnership with URDU1 as its Event and Media Partner and Slice as an exclusive red carpet sponsor , Bank Alfalah as the official band , Toyota as the official car of the event , Radio FM91 as the official Radio Partner and Deli as Food Sponsor .
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Sundus Anwar believes in the power of clear, straightforward writing. Her blog posts tackle everyday topics with relatable insights and easy-to-follow advice. With a conversational style, she makes complex subjects feel understandable. She’s dedicated to sharing knowledge and empowering readers to take action. Find her latest posts on trending in social.
