As the sacred month of Ramadan approaches, Spotify, the popular music streaming platform, has unraveled intriguing insights into the streaming behaviors of its Pakistani listeners during the Holy month of 2023.
The 2023 data illuminates a captivating trend among Spotify users in Pakistan, highlighting a surge in streaming activity between 8:00 pm and 1:00 am during Ramadan. This timeframe has evolved into the prime period for content consumption on Spotify, marking a distinctive pattern of audio listening during this sacred season. Interestingly, the momentum initiates earlier, around 3:00 pm, with a discernible shift towards more serene and calming content. Compared to other months, the most significant change in audio consumption occurs in the early morning hours, particularly between 5:00 am and 6:00 am.
Reflecting on the musical preferences of 2023, the most streamed Ramadan playlist, “Hamd-o-Naat,” and the term “Naat” dominating searches, underscore a collective yearning for poetic expressions of devotion and praise. Notably, the playlist “Best of: Coke Studio Sufi” experienced a remarkable 218% growth, resonating with the spiritual themes prevalent during Ramadan.
Atif Aslam’s soul-stirring track “Tajdar-E-Haram” emerged as the most added track to user-generated playlists during Ramadan in 2023. This poignant selection mirrors the quest for transcendence and connection during this sacred month. ‘Soft,’ ‘Soothing,’ and ‘Peaceful’ moods dominate the tracks added to user-generated playlists as the Top Playlist Moods, emphasizing a collective preference for contemplative tones that complement the introspective spirit of Ramadan.
According to the data shared by Spotify, the Top Streaming Moods in Pakistan during Ramadan in 2023 were ‘Patient,’ ‘Appreciation,’ and ‘Mystical,’ reflecting the true essence of the Holy month. Regarding the Top Playlists in Pakistan during Ramadan 2023, Hamd-o-Naat, Ramadaniyat, and Salam secured the top three spots, revealing the religious and cultural significance of Ramadan while showcasing the importance of religious content for users’ spiritual journey.
In an effort to cater to every Ramadan moment, Spotify has revamped its Ramadan Hub for listeners, featuring a diverse array of Qawwalis, Sufi Music, Naats, and more. For those seeking additional Ramadan playlists, Spotify recommends exploring Hamd-o-Naat, South Asian Sufi, Duaa, or Ramadaniyat. As the melodies harmonize with the devotion of the season, Spotify continues to be a faithful companion in the spiritual journey of its Pakistani audience during the Holy month of Ramadan.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
Email:- fahad164@gmail.com , fahad@themediaparadigm.com
