Karachi (07th May 2016) This collection is titled as “Durr-e-Shevar” which is an ode to the last heir of the Imperial Ottoman throne, after the fall of caliphate got married to the crown prince of Hyderabad Deccan whose father was the richest ruler of the world at that time The Princess, her feminism, classic beauty and belief in serving humanity and uplifting women is the inspiration behind this collection.
Umsha by Uzma Babar’s collection “Durr-e-Shevar” is about the blend of modern cuts and designs yet remaining loyal to cultural aesthetics. The color palette is focused on rich and royal color tones, such as midnight blue, plum, emerald and rubies. There is a subtle gold touch to the designs which gives the ensemble the finishing touch.
My collection is all about the fusion of modern cuts, designs and traditional artwork. We have experimented with the zardozi and the 7 mesh technique which has been introduced by Umsha by Uzma Babar. “Durr-e-Shevar” comprises of beautiful shararas, ghararas and, farshi ghararas, based on luxe fabrics including silk net, french net, chantilly net and organza net with pure chiffons, masoori, heavy brocade, jamawar and raw silk for edging and finishing. The work and embellishments is primarily kora, dabka, nakshi and adorned with pearls and sequins.
Brand Profile:
Umsha by Uzma Babar is a boutique label founded by Uzma Babar in 2010, specializing in pret, luxury couture, and bridals. Uzma has established an acute recognition among her discerning audience for the ability to work with traditional cultural artistry, merging design with an array of modern and classic cuts and drapery. Her brand Umsha; named after her two children; Umar and Aysha has developed rapidly from a small scale workshop to a popular commercially viable luxury label. Umsha is about creating clothes that blend beautiful designs with real world applicability. Uzma defines her designs as modern pieces of art painted with a traditional brush. She believes “women today want something modern, but cannot forgo the beauty of our tradition”
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