The biggest announcement for lawn 2016 is here! Ali Xeeshan who is a coveted name in fashion has joined the lawn band wagon by bringing one of the most sought after collections of this year. Bringing his theatrics with larger than life ensembles and turning them into a lawn collection with WARDA is one the most exciting collaboration of this year. ‘My work ethic is based on hard work, faith in my products and high quality standards. That is why i ventured to translate that aesthetic and join hands with Warda textiles to bring that ideology into the lawn market’.
Since founded in 2006 as a single store company, Warda has been a fashion hub for women of all walks of life. Today with over 130 retail stores all over Pakistan, it provides not only prints but ready-to-wear, premium luxury fabrics, luxury prêt, kids , men ‘s wear ,bags and accessories . This transition into a ‘one stop shop’ has been a great success on part of Warda. As disclosed by ‘Mr. Zahid Khan ‘ , CEO of WARDA, this year collaboration with Ali Xeeshan will be yet another milestone in revamping the brand. WARDA with this Campaign and the unique perspective on lawn is already creating a stir and an anticipation to see how this collaboration works out.
The lawn collection exudes vibrancy and is inspired by local cultural influences. Ali Xeeshan has an enviable eye for color and thus the lawn designs are characteristically chic. The collection, as is inspired by rich Pakistani cultural heritage, each design of it features diverse elements with interplay of patterns colors and textures to give depth and versatility.
Ali Xeeshan is recognized for creating a story behind the hues of color on the canvas and Warda is well-known for the quality that it provides .This dynamic duo is bringing together creativity and quality with a rich color palette and spell binding silhouettes. While the focus this time will be .The ingenious amalgam of colors and geometric prints are going to break the monotony in the lawn designs that has been lately witnessed ; With an eccentric mix of digital prints and embroideries, Ali’s creative genius is about to make its way into the lawn industry bringing something new to an industry that had long lost its lustre’.
While the focus this time will certainly be on the uniqueness of the collection as Arsalan Aziz Sheikh (Marketing Head of WARDA) said “We have spent unimaginable time and effort to translate the Ali Xeeshan brand aesthetic into a lawncollection. It is very different from how lawn is usually monotonously done. With new creative designs, vibrant digital patterns and unique silhouettes our lawn will be a standout this year’.
Sundus Anwar believes in the power of clear, straightforward writing. Her blog posts tackle everyday topics with relatable insights and easy-to-follow advice. With a conversational style, she makes complex subjects feel understandable. She’s dedicated to sharing knowledge and empowering readers to take action. Find her latest posts on trending in social.
