PINE GLOBAL launches WE LEAD AWARDS 2022 to Celebrate Women’s International Month

PINE GLOBAL launches its first startup small businesses award. WE LEAD AWARDS 2022 is the project initiated by PINE Community and friends of PINE in celebration of Women’s International Month. A startup awards ceremony was held on March 25th, 2022 at the Karachi Marriott Hotel. The awards were sponsored & supported by TOQQA Global International, Dr. Essa Laboratory & Diagnostic Centre, Almas Jewelers & Exports, GSC Solicitors and Channel Tech.

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The giveaways were self-created by the startup owners themselves. A brown bag as a token of appreciation was distributed among the guests in addition to the gift boxes by Shan Foods Pvt. Ltd. that added flavor to the event. Media Power Play supported by FHM Pakistan, People Magazine, Brands and Freedom News highlighted the event activities.

Mr. Adnan, the CEO of FHM Publications appreciated and applauded the recognition of startup small businesses and empowered the women entrepreneurs by acknowledging their contribution to socio-economic development. He further stated that he believed in the philosophy and vision of PINE GLOBAL. Mr. Atif Osmani, the Director of Osmani & Company Pvt. Ltd. expressed his feelings by submitting that such events contribute towards a positive and progressive society.

Mr. Adnan Ishtiaque, the Director of Business Development Almas Jewelers, was overwhelmed to see PINE GLOBAL’s initiative to promote small businesses through professional and personal capacity building. He further said that Almas Jewelers will always support initiatives like WE LEAD AWARDS to empower youth, women and beyond.

Ms. Maria Rashdi the Head of Corporate Communications and PR at Shan Foods Pvt. and Board of Adviser at PINE GLOBAL while receiving the award on the behalf of her mother in law Mahtab Akbar Rashdi said that It was wonderful to be a part of such an event for the first time, where female entrepreneurs’ small businesses were recognized.

Sir Rasheed Noorani, the Training Consultant and Change Agent, appreciated the startups by encouraging them to never give up on their dreams.

Mr. Abeer Shaikh, the Project Coordinator at TOQQA Global International that was one of the sponsors for the small businesses category was delighted to see the passion and devotion of the female entrepreneurs.

He feels that TOQQA Global would further empower and support these businesses for a successful and sustainable business model.

Ms. Erum Masood the CEO & Founder of PINE GLOBAL said that she felt empowered by empowering the other female entrepreneurs and believed that behind every successful woman is the woman herself. She further appreciated the contribution made by her team members and Ms. Maria Tahir for leading the WE LEAD Awards project.

Ms. Masood feels that supporting small businesses, celebrating break the bias theme and standing alongside women to support each other fulfilled the objective of this event.

At the end of the ceremony acknowledgments and appreciations by and for everyone was announced and a promise was made to keep growing and improving every day.

PINE GLOBAL International is expanding its horizons as two major incubation centers would be set up in London and Dubai later this year.

A digital startup known as Freedom News supported this event. PINE GLOBAL would like to add a special thanks to Mr. Fahad Anwar of Tending in Social and Mr. Rafiq Virani of Biz Today for always supporting and promoting startups and small businesses.

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