Pakistan’s First Ever Real Madrid Foundation Campus Experience Comes To Lahore

[Pakistan, Wednesday 21st September’16]: Real Madrid Foundation [RMF], an institutional arm of the world renowned and prestigious Spanish football club Real Madrid, will be holding their first ever football camp, Real Madrid Foundation Campus Experience in Lahore in December 2016. At a press conference held at Pearl Continental Hotel, the Foundation’s Director Joaquin Sagues announced that registrations for the camp are now open across Lahore.

L to R – Aman, Tauseef, Pol, Mr Bhatti [QSports], Mr Joaquin, Usman, Omair

Speaking about why the foundation has chosen to hold a camp in Pakistan, Real Madrid Foundation Director, Mr. Joaquin Sagues said, “We are very proud to be able to bring Real Madrid Values closer to all Pakistani children. We are convinced that this first edition of Campus Experience in Lahore will be a roaring success.”

Over the past five years, the Real Madrid Foundation has held football camps across over four continents through which they have engaged more than 30,000 children.

Through the Real Madrid Foundation Campus Experience, the foundation aims to provide children between the ages of 7 to 17 an opportunity to learn the game of football and the values inherent in sport. These values serve as an educational tool, capable of contributing to the comprehensive development of the youth who practice it. In addition, the foundation’s aim is to promote the coexistence and the individual and social development, as well as the values associated with Real Madrid.

The official host and rights holder of the Foundation Real Madrid Campus Experience in Pakistan is QSports, a Qatar-based sports management firm, which has successfully organized the camp in Qatar in 2014 and 2015. The official event management companies for the camp are Checkmate Consultancy and Green Peak International.

Speaking about the expectations QSports has from the upcoming camp to be held in Lahore, as well as future plans, CEO Mr. Adil Ahmed said “We hope that the campus will bring a much needed boost to promote football in Pakistan. It’s a wonderful opportunity for young footballers to learn the values of Real Madrid, one of the greatest football clubs in the world. This is just a first step and our aim is to host the campus in other cities across Pakistan as well and bring many more programs to Pakistan offered by the Real Madrid Foundation”.

Sharing their experience of the organizing phase of the camp and the response from Lahoris so far, Green Peak International’s Chairman Mr Salman Butt said “GPI’s vision is to promote sports through development of grass-root and premier events. After the successful completion of the PSL, we are extremely excited in working with Qsports and Checkmate to launch the FRM Campus Experience, and will work together to further develop this over the next 3 years! We are confident that such quality initiatives will augment the development of football in Pakistan at the grass-root level as well as domestic and national levels. InshAllah”.

Omair Abbasi Chief Executive Officer of Checkmate Consultancy commented “Checkmate Consultancy is proud to be associated with Foundation Real Madrid and we believe that this Campus Experience project will go a long way in the mental and physical development of the youth in Pakistan”.

CityFM89 is the official radio partner for the Real Madrid Foundation Campus Experience in Pakistan. Registration for the camp is open for up to 350 children on a first come first serve basis and can be done in person at the Campus Experience Registration Office located inside Model Town Football Academy or online by visiting www.campusexperiencermf.com/pakistan or www.campusexperiencermf.com/pakistan/en/Inscription

Parents can also call the dedicated customer service lines mentioned on the official Facebook page at www.facebook.com/frmcampuspk/for assistance.

ABOUT REAL MADRID FOUNDATION

The Real Madrid Foundation is the instrument by which Real Madrid is present in society and develops its social and cultural awareness programmes. Its main objective is to promote, both in Spain as well as abroad, the values inherent in sport, and the latter’s role as an educational tool capable of contributing to the comprehensive development of the personality of those who practice it. In addition, as a means of social integration of those who find themselves suffering from any form of marginalisation, as well as to promote and disseminate all the cultural aspects linked to sport.

The Real Madrid Foundation exists thanks to the collaboration of different public authorities, to the generous support it receives from important national and international companies through patronage and sponsorship agreements and, in particular, thanks to the individual donations made by thousands of Madrid’s fans, who wish to express their support and strengthen their bond with Real Madrid.

The Foundation divides its activities into four main areas:

• Sports activities
• Educational and cultural activities
• Social welfare activities
• International cooperation
• Institutional activities

In 2012, 2,300 children between 7 and 17 years of age, attended the Foundation Real Madrid Football Camps, representing 73 different nationalities across 5 continents. The Qatar Camp in December 2014 attracted over 300 kids who participated in a 7 day camp at the Al Sadd Sports Club.

Fahad

Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
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